About Us
Our Vision
A world where heroes of seniors' living are celebrated and supported.
Our Mission
Creating community and investing in team members to enable the best care for seniors across Canada.
Our Values
We lead with heart: We are driven by a deep passion for seniors, always going above and beyond in our efforts.
We are responsible stewards: We practice prudent financial management and ensure equity, fairness, and ethical decision-making.
We strengthen community: We foster inclusivity, belonging, and development by curating experiences that celebrate and support team members.
We inspire others: By recognizing excellence, we empower our heroes, celebrate their stories, and see every challenge as an opportunity for growth.
Our Impact
Helping Hand
Providing emergency financial assistance to those working in the seniors' living sector.
Recognition & Celebration
Honouring heroes and promoting their achievements across traditional and social media.
Education & Growth
Sponsoring bursaries and scholarships for individuals aspiring to or already working in seniors' living.
Building Community
Uniting team members across the country, creating a network of support and celebration, while also engaging donors and partners to champion the heroes of seniors' care.